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Marketing for Sales Professionals

Learn the theory and put winning marketing plans into practice

Business need

Business performance can be substantially improved when sales and marketing are aligned. By coordinating planning and tactical activities and developing a better understanding of each other’s disciplines you will drive customer loyalty and ultimately business results. This practical and interactive programme will show you the principles of business to business and consumer marketing and the skills of marketing practice.

High spots

* Apply the Marketing Mix – understand the elements that make up the Marketing Mix and successfully apply them to a real scenario

* Conduct actionable marketing research – appreciate how professional marketing research provides customer insight to help secure competitive advantage

* Assess the competitive strength of your products and services – using models you’ll understand why different products and services require different levels of management and investment

* Develop marketing communications that hit the right targets – learn about different communication objectives and best promotional channels to deliver persuasive messages to your target audience

* Price your products and services effectively – understand why pricing decisions are critically important and how to make informed decisions

* Exploit the right distribution channels to maximum effect – select your best channels, assess outsourcing opportunities

* Apply your skills – a practical case study helps you combine all the ingredients of a winning marketing plan and you’ll take away a template to develop your own plan